Joan Magretta

À propos de l'auteur

Joan Magretta is an influential figure in the field of business strategy, best known for her work in interpreting and popularizing the theories of Michael Porter. Through her writing, particularly her books such as "Understanding Michael Porter: The Essential Guide to Competition and Strategy," she has made complex concepts accessible to a broader audience. Her analytical approach combines academic rigor with practical insights, making her a key resource for both students and practitioners in the field.