Yoram Jerry Wind

À propos de l'auteur

Yoram Jerry Wind is a prominent figure in the field of marketing and consumer behavior, known for his contributions to marketing research and strategy. He has published extensively, with notable works including "Does It Feel Right? Develop the Intuition to Act Quickly" and "Convergence Marketing: Running With the Centaurs." His academic pursuits have significantly influenced the way marketers approach consumer engagement and decision-making.