Description
This second edition offers readers an engaging exploration of fundamental business principles, distilled into easily digestible insights. With a focus on practicality, it takes complex concepts and presents them in relatable terms, making them accessible to everyone, from aspiring entrepreneurs to seasoned professionals.
Michael W. Preis and Matthew Frederick masterfully weave together wisdom gleaned from their own experiences in business education, creating a compelling narrative that guides readers through the essentials of the business world. Each lesson is accompanied by illustrations that enhance understanding, ensuring that key ideas stick in the mind long after reading.
As readers dive into the pages, they will discover a wealth of knowledge on topics ranging from decision-making and leadership to marketing and operations. This insightful guide not only serves as a refresher for those familiar with business concepts but also acts as an invaluable resource for newcomers looking to navigate the complexities of the corporate landscape.
Michael W. Preis and Matthew Frederick masterfully weave together wisdom gleaned from their own experiences in business education, creating a compelling narrative that guides readers through the essentials of the business world. Each lesson is accompanied by illustrations that enhance understanding, ensuring that key ideas stick in the mind long after reading.
As readers dive into the pages, they will discover a wealth of knowledge on topics ranging from decision-making and leadership to marketing and operations. This insightful guide not only serves as a refresher for those familiar with business concepts but also acts as an invaluable resource for newcomers looking to navigate the complexities of the corporate landscape.
Détails du livre
Format
Relié
Pages
216 pages
Langue
Anglais
Publié
Apr 13, 2021
Éditeur
Crown
Édition
2
ISBN-10
1524761923
ISBN-13
9781524761929