Behavioural Economics

Kumaraswamy Velupillai and Shu-Heng Chen delve into the intricate interplay of economics and human behavior in their exploration of behavioral economics. They examine how traditional economic theories often overlook the nuances of psychological influences that drive decision-making processes. By integrating insights from psychology, the authors shed light on why individuals frequently make choices that contradict rational economic predictions.

Through a comprehensive approach, they address various factors that shape economic behavior, including cognitive biases, emotions, and social influences. The book serves as a bridge between established economic models and the more complex realities of human behavior, offering readers a fresh perspective on how people navigate economic landscapes.