Description
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Détails du livre
Format
Kindle
Pages
336 pages
Langue
Anglais
Publié
Jun 7, 2007
Éditeur
Routledge
ISBN-10
1136411100
ISBN-13
9781136411106