L'expression écrite, image de l'enterprise: Structure, style, présentation

Gilbert Béville explores the intricate relationship between written expression and corporate identity in this insightful work. The author delves into how effective communication can reflect and enhance the image of a business. Through a careful examination of structure, style, and presentation, Béville provides readers with a framework to understand the power of written communication in the corporate world.

The book offers practical guidance for professionals looking to elevate their communication skills and understand the nuances that contribute to a company's image. With an emphasis on clarity and professionalism, Béville illustrates how the way one writes can greatly influence perceptions both within and outside the organization.

Rich in examples and strategies, this work serves as a valuable resource for anyone aiming to master the art of written expression in a business context, paving the way for more impactful and engaging communications that resonate with stakeholders.