Offensive Strategy: Forging a New Competitiveness in the Fires of Head-To-Head Competition

A study of the ways in which Japanese, Korean & American companies operate. American companies follow traditional competitive strategies of carving out defensible niches where no competition exists and in the process get flabbier and flabbier, so that when the Japanese and Koreans bring their businesses to the US, they are able to take control in one industry after another. In this book Lee Perry presents a three-pronged attack. Companies can compete by being the most opportunistic, the most visionary, or the best managed. Using examples from well-known companies including Kodak, Fuji, Harley Davidson, British Airways and Micron the author offers a prescription for regaining the leadership role.