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James Montague explores the transformative journey of football from its humble beginnings, where local businessmen governed the sport, to its current state dominated by billionaires and commercial interests. Through intricate storytelling, Montague sheds light on the shifting landscape of football, where the passion of the game often falls victim to the whims of wealthy investors.

As corporate influence seeped into every layer of the sport, the essence of community and local engagement started to fade away. Montague delves into the stories behind the scenes, revealing how the love for the game has been overshadowed by financial motivations and global branding, leaving many traditional clubs hanging by a thread.

This examination provokes a deeper understanding of what football has become and raises questions about its future. Montague’s wit and insight invite readers to reflect on the game's cultural significance and the ongoing battle between genuine passion and commercial exploitation. The narrative serves as both a cautionary tale and a celebration of the sport’s enduring spirit.