Progettazione di un modello di business con un approccio di open innovation: L'innovazione aperta nella filiale di Artex Villa Clara

In this exploration of business model design, the authors delve into the practical applications of open innovation within the context of Artex's Villa Clara branch. They meticulously crafted a study framework aimed at fostering collaboration and creativity in the pursuit of innovative solutions. The detailed analysis highlights the intersection of traditional business strategies and contemporary open innovation practices, revealing new pathways for growth and development.

Sara Colas Grinan and Lisandra La O Rojas present a compelling narrative that examines how Artex can harness external ideas and partnerships to enhance its operations. By focusing on real-world applications, they provide insights that are not only theoretical but also grounded in practical outcomes. Their findings underscore the importance of embracing a collaborative mindset in today's rapidly changing market landscape.

Throughout the chapters, the authors weave in case studies and examples that illuminate the transformative potential of open innovation. Readers are invited to consider the implications of these strategies in fostering a culture of continuous improvement and agile response to market demands.

Ultimately, this study serves as a valuable resource for entrepreneurs, business leaders, and researchers alike, encouraging them to rethink conventional approaches and embrace the power of collective innovation.