AMA Educators' Proceedings, 1983

This collection brings together the insights and discussions from the AMA Educators' Conference held in 1983, showcasing the evolving landscape of education in the field of marketing. Patrick E. Murphy curates a selection of papers that reflect the innovative ideas and methodologies being explored by educators at the time.

As the educational community navigated the changes brought about by new technologies and shifting market dynamics, these proceedings delve into various pedagogical approaches and the role of academic research in shaping effective marketing programs. The volume serves as a valuable resource for understanding the foundational concepts that continue to influence marketing education today.