Chrysler and BMW: Tritec Engine Joint Venture

Description

A gifted project leader lacks significant new product development experience. The case highlights the issues and procedures related to defining the project strategy: organizing senior management approvals and support for creating a "heavyweight" team; aligning the disparate perspectives, interests, and biases of project members; and implementing best-practice tools for managing teams within the project. Creates a framework for establishing organizational design rules and key new product development processes, and also provides insights about models of leadership for new product development.

Learning objective:

To help students construct a best-practice framework for new product development. Students should learn the critical role of senior management review and control, some of the ways in which managers deal with risk, the importance of aligning team members, and the attributes of a "heavyweight" team manager.

Subjects Covered:

Business growth; Business processes; Design; Entrepreneurship; Family businesses; Joint ventures; Operations management; Organizational change; Private equity; Process innovation; Product design; Product development; Product planning & policy; Project management; Teams

Setting:
•Geographic:Brazil
•Geographic:Germany
•Geographic:United Kingdom
•Geographic:United States
•Industry: Apparel accessories
•Industry: Arts, entertainment & sports
•Industry: Automotive
•Industry: Machinery
•Event Year Begin:1996
•Event Year End:1997

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