Descrizione
In this comprehensive edition on consumer behavior, the authors delve into the intricate processes that influence how individuals make purchasing decisions. They explore various psychological, social, and cultural factors that drive consumers, emphasizing the importance of understanding these elements for effective marketing strategies.
Rich with contemporary examples and research findings, the text serves as a valuable resource for students and professionals alike. By blending theory with real-world applications, it offers insights that are critical for success in today's complex marketplace, making it an essential read for anyone invested in the dynamics of consumer choices.
Rich with contemporary examples and research findings, the text serves as a valuable resource for students and professionals alike. By blending theory with real-world applications, it offers insights that are critical for success in today's complex marketplace, making it an essential read for anyone invested in the dynamics of consumer choices.
Dettagli del libro
Formato
Copertina rigida
Lingua
Inglese
Pubblicato
gen 1, 2005
Editore
SouthWestern Colege Pub, Hardcover(2005)