Keyword Intelligence: Keyword Research for Search, Social, and Beyond

A unique book on the art and science of keyword researchKeyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign.Boasts detailed how-to information from one of the world's leading keyword research expertsHelps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results pagePares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze resultsWalks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing effortsFeatures case studies, examples, tutorials, tips, and previously undocumented techniquesNo matter your level of experience working with keywords, "Keyword Intelligence" is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.