Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

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May 17, 2006 · Inglese · Copertina rigida (235 pagine)
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Dettagli del libro

Formato Copertina rigida
Pagine 235
Lingua Inglese
Pubblicato May 17, 2006
Editore McGraw Hill
ISBN-10 0071458972
ISBN-13 9780071458979

Descrizione

Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance. You'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to:

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