Objects of Desire: Consumer Behaviour in Shopping Centre Choices

Objects of Desire: Consumer Behaviour in Shopping Centre Choices

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2004 · Inglese · Kindle
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Descrizione

PART INTRODUCTION AND BACKGROUND Introduction Background PART WHY PEOPLE SHOP WHERE THEY DO - SHOPPERS' RESPONSES TO ATTRIBUTES OF SHOPPING CENTRES Research Questions, Methodology and Questionnaire Design for Part 2 Why Do People Shop Where They Do? The Attributes of Shopping Centres that Determine Where Consumers Choose to Shop The Shopping Centre as a Brand The Shopping Centre as an Object of Attraction and Distance in Shopping Centre Choice Central Place Shopping Centre Attractiveness Measures, the 'Break Point', Catchment Boundaries and the UK Retail Hierarchy Marketing Segmentation for Shopping Centres PART CONSUMER PSYCHOLOGICAL PROCESSES IN SHOPPING CHOICES Shoppers' Motivations in Choices of Shopping Centres An Environmental Psychology Approach to Consumers Choices of Shopping Centres An Evolutionary Psychology Approach to Understanding the 'Why' of Shopping The Savannnah Hypothesis of Shopping PART FUTURESCAPES Shoppers' Motivations for E-Shopping E-Shopping Compared with Shopping Centres Conclusions and Implications

Dettagli del libro

Formato Kindle
Pagine 290 pagine
Lingua Inglese
Pubblicato nov 23, 2004
Editore Palgrave Macmillan
ISBN-10 6610444013
ISBN-13 9786610444014

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