Pendulum: How Past Generations Shape Our Present and Predict Our Future

Western Society has recently completed a predictable 40-year shift from an Idealist or “Me” system of values to a Civic or “We” way of thinking.  These shifts happen with the regularity of a pendulum every 40 years.  The most recent 6-year “shift window” opened in 2003 and was closed in 2008.  The previous shift—headed in the opposite sociological direction, from “We” to “Me”—opened in 1963 and closed in 1968.

These sociological shifts have a profound impact on politics, the economy, advertising, and entertainment.  Those who are in step with these shifts succeed. Those who are out-of-step do not.

Through the wisdom and wit of bestselling author, sought-out speaker, and advertising mastermind Roy H. Williams, The Pendulum teaches you to navigate complex social patterns to help you achieve the success you desire in your personal and professional lives.