Descrizione
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.
Alongside 'Relationship bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Major addition to relationship marketing literature
Supports the relationship marketing titles that we already publish successfully
Author team are amongst the UK's leading authorities in the sector
Alongside 'Relationship bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Major addition to relationship marketing literature
Supports the relationship marketing titles that we already publish successfully
Author team are amongst the UK's leading authorities in the sector
Dettagli del libro
Formato
Brossura
Pagine
523 pagine
Lingua
Inglese
Pubblicato
May 14, 2014
Editore
Routledge
Edizioni
2 editions
ISBN-10
0585229317
ISBN-13
9780585229317
Generi
Romanzo