Safari a la estrategia: Una Visita Guiada Por La Jungla Del Management Estratégico

Henry Mintzberg takes readers on an enlightening expedition through the intricate world of strategic management. He draws parallels between navigating a jungle and traversing the complexities of business strategy, emphasizing that both require keen observation and adaptability. As Mintzberg explores various frameworks and concepts, readers are invited to understand not only the theoretical underpinnings of strategy but also the real-world implications of strategic decisions made by organizations.

With a lively narrative, the author challenges conventional wisdom, urging aspiring strategists to break free from rigid structures and embrace a more dynamic, flexible approach. Through vivid illustrations and relatable anecdotes, Mintzberg simplifies complex ideas, making them accessible for both seasoned professionals and newcomers alike. His insights inspire readers to view strategy as a living entity — one shaped by context, culture, and human behavior, rather than mere calculations and plans.