Dettagli del libro
Formato
eBook
Pagine
57
Lingua
Inglese
Pubblicato
Jan 14, 2005
Editore
Emerald Group Publishing
ISBN-10
1280508310
ISBN-13
9781280508318
Descrizione
In these times of constantly shrinking budgets and increased competition, a market-driven strategy allows a company to truly understand its market and the customers that are the basis for this market. This effort allows for a more effective integration of all activities that may impact customer value, which in turn affects both return-on-investment and profitability. This e-book takes a look at how blue chip organizations have implemented differing, yet effective marketing strategies.