Type Teams: The Principles Behind Perfect Type Face Combinations

Every creative brief requires its own unique typographic solution to achieve both individuality and visual harmony. This is why the question "what's the best typeface combination?" is impossible to answer succinctly. Typefaces are a bit like people; their personalities can alter ever so slightly when you bring them together in different groups. A stern Geometric san serif can act the part of a plain disciplinarian when standing next to an equally restrained Transitional serif, but can become light-hearted and playful when it encounters a lively Casual script or a burly Slab serif face. Choosing typefaces that work well together is ultimately as subjective as it is scientific, as personal as it is informed, and as debated as it is agreed upon. The suggested type combinations illustrated throughout this book are designed to provide the information and inspiration you need to make the best choices you can when bringing typefaces together.