Understanding human communication: Active Learning Edition

Understanding human communication: Active Learning Edition

Ronald B. Adler , George Rodman , Jeanne Elmhorst
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Sep 5, 2006 · Inglese · Brossura (960 pagine)
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Dettagli del libro

Formato Brossura
Pagine 960
Lingua Inglese
Pubblicato Sep 5, 2006
Editore Oxford University Press Inc, USA
ISBN-10 0195221508
ISBN-13 9780195221503

Descrizione

Now in its ninth edition, this classic book retains the features that have made it the best-selling introductory human communication text in the field: an engaging and reader-friendly style; an inviting visual design that includes high-interest marginalia on virtually every page; up-to-date
information on technology, gender, and cultural diversity; and everyday applications based on solid research and theory. Maintaining the quality of presentation and student-focused pedagogy that have characterized previous editions, Understanding Human Communication, Ninth Edition, incorporates
updated examples and coverage of current communication theory. It continues to equip students with effective communication skills that will make a difference in their everyday lives.

New to the Ninth Edition:
* New material on mediated communication, personal listening styles, deceptive communication, and informative speaking
* A revised section on the Cumulative Effects Theory and more applications of communication in the workplace, within the family, and at school
* Updated research and examples on negative/positive language and gender influences on communication
* Improved design and pedagogy: case studies at the opening of each part, highlights at the beginning of each chapter, and completely annotated full speech outlines with accompanying sample speeches
* Additional teaching and learning resources: Student Success Manual, Student Resources Disc, expanded Instructor's Manual and Test Bank, Instructor's Disc, and an extensive web site

Generi

Scienza e Tecnologia
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