Dettagli del libro
Formato
Audiolibro
Lingua
Inglese
Pubblicato
Sep 15, 2015
Editore
Brilliance Audio
ISBN-10
1511325801
ISBN-13
9781511325806
Descrizione
We Are All Weird is a celebration of choice, of treating different people differently, and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The audiobook calls for end of mass and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
For generations, marketers, industrialists, and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.
As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests, and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.
For generations, marketers, industrialists, and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.
As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests, and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.