Everett M. Rogers

著者について

Everett M. Rogers was a prominent American communication theorist best known for his work in the field of diffusion of innovations. His groundbreaking book, "Diffusion of Innovations," published in 1962, established him as a key figure in the study of how new ideas and technologies spread among cultures. Rogers' theories have had a significant impact on numerous fields, including public health, education, and marketing, as they provide insights into how information is communicated and adopted within social systems.

Throughout his career, Rogers emphasized the importance of understanding the social contexts in which innovations are introduced. He identified key factors that influence the adoption process, including the perceived attributes of an innovation, the communication channels used, and the social system's norms and values. His contributions to communication studies have influenced a generation of scholars and practitioners, making him a foundational figure in the understanding of how change occurs in society.