Sheena Iyengar

著者について

Sheena Iyengar is a prominent social psychologist known for her groundbreaking research on decision-making. Her work explores how people make choices and the implications of those choices on their lives. Iyengar gained widespread recognition for her book "The Art of Choosing," where she delves into the complexities of choice in various contexts, from consumer behavior to personal decisions. Her findings highlight the paradox of choice, illustrating how an abundance of options can lead to anxiety and dissatisfaction rather than fulfillment.

Through her research, Iyengar has influenced both academic and public discourse on the nature of choice, emphasizing the importance of understanding the psychological mechanisms behind decision-making. She has served as a professor at Columbia University, where she continues to inspire students and scholars alike. Her contributions have not only advanced the field of psychology but have also provided practical insights for individuals seeking to navigate the challenges of everyday choices.