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Competir contra la suerte: La historia de la innovación y la elección del cliente

Competir contra la suerte: La historia de la innovación y la elección del cliente

Clayton M. Christensen

HBR's 10 Must Reads on Design Thinking

HBR's 10 Must Reads on Design Thinking

Karen Dillon

HBR 10 Artigos Essenciais: Marketing Estratégico

HBR 10 Artigos Essenciais: Marketing Estratégico

Harvard Business Review

Besser als der Zufall

Besser als der Zufall

Clayton M. Christensen

Competere senza scommettere: Scelte dei consumatori e innovazione

Competere senza scommettere: Scelte dei consumatori e innovazione

Clayton M. Christensen

Muito Além da Sorte: Processos Inovadores para Entender o que os Clientes Querem

Muito Além da Sorte: Processos Inovadores para Entender o que os Clientes Querem

Clayton M. Christensen

創新的用途理論：掌握消費者選擇，創新不必碰運氣

創新的用途理論：掌握消費者選擇，創新不必碰運氣

Clayton M. Christensen

Закон успешных инноваций: Зачем клиент «нанимает» ваш продукт и как знание об этом помогает новым разработкам

Закон успешных инноваций: Зачем клиент «нанимает» ваш продукт и как знание об этом помогает новым разработкам

Clayton M. Christensen

Competing Against Luck: The Story of Innovation and Customer Choice

Competing Against Luck: The Story of Innovation and Customer Choice

Clayton M. Christensen

Competing Against Luck: The Story of Innovation and Customer Choice - Christensen's Jobs Theory for Startups and Business Growth

Competing Against Luck: The Story of Innovation and Customer Choice - Christensen's Jobs Theory for Startups and Business Growth

Clayton M. Christensen

Competing Against Luck

Competing Against Luck

Clayton M. Christensen

Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

Joe Plummer

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

Joe Plummer