レビュー
I picked up this book because I like behavioral economics. I love The Tipping Point, Freakonomics, What the Dog Saw, Super Freakonomics and so on. When scientists/economists can produce experiments that shed light on why we do what we do, it's so interesting to me to see that side of humanity. Some things that we assumed in the past are, in fact, proven in this book. It answers questions about our behaviors and the world's ability to manipulate us. Overall, very good read even if you're not interest in most other non-fiction books.
November 2nd 2010