Career Intelligence

As we approach the end of the century, the paradigms that once guided career choices are less widely applicable. Because most workers can no longer expect job security, consistent promotions, or even a clear career path, tomorrow's success stories will be told by so-called career activists, according to Career Intelligence author Barbara Moses. Moses defines career activists as those who succeed in defining themselves apart from their organization and can widen their career choices through self- knowledge. Part generational analysis, part guide to self-marketing, Moses's book devotes considerable time to identifying areas of vulnerability, then suggests four key principles that will help you adapt and thrive in an uncertain world. After thousands of workshops, Moses has distilled her advice into these four Actively craft your own future; know and leverage your strengths; identify your core values; and be honest about your identity and abilities. "Becoming an activist is not a luxury. It's the key to your future career success," she argues. Should the pink slips in your mailroom begin to outnumber paychecks, the principles and advice championed by Career Intelligence may be the objective look at your skillset that even your closest friends hesitate to offer. Concise, simple, and actionable, this set of guiding principles is more relevant today than ever before. --Brad Doll