Corporate Creativity: Developing an Innovative Organization

Corporate Creativity is an excellent guide for managers and executives; anyone looking to increase creativity and innovation in their companies. This anthology of provocative essays, many drawn from the best of the Design Management Review and Design Management Journal, explores creativity at the personal, team, and organizational levels, and it is packed with insights from the most respected names in the Thomas Lockwood, Jeffrey Mauzy, Robert Rassmussen, Leonard Glick, Gerald Nadler, Stefano Marzano and many others. These experts reveal how leading companies foster a creative culture and maximize talent resources. Essays explore managing innovation, design thinking, improving creative abilities of employees, taking risks, designing creative teams, integrating design and creative methods into the management process, branding, and much more. Corporate Creativity is a must-have for anyone working to maximize creative potential in the workplace.