Maeda @ Media

John Maeda is a pioneer in the world of graphic art and is quickly crossing over from graphic design to pop culture icon. Maeda has developed an entirely new computer language that sits artfully between abstraction, craftsmanship, and pure communication. In addition to his pioneering language, Maeda has amassed a fascinating, interactive, and stunningly beautiful collection of work. Among his most well-known works are "The Reactive Square", which features a simple black square on a computer screen that changes shape if one yells at it. He has created innovative, interactive calendars, greeting cards, and advertisements for companies such as Sony, Shisheido, and Absolut Vodka.A glorious visual exploration of ideas and graphic form, Meada @ Media is a compendium of experience and experimentation that has taken a decade to gather. Twelve thematic chapters provide an overview of his entire career and research. Also included is new, riveting imagery that has been created exclusively for this publication.

Coming together in a massive 464 pages, printed in a dazzling array of color combinations on three different kinds of paper, the result is a manifesto, a finely crafted manual and inspiration sourcebook all in one.

Author Biography: John Maeda is Sony Professor of Media Arts and Science at the M.I.T. Media Lab. He is the author of Design by Numbers.

Nicholas Negroponte is the director of the M.I.T. Lab and the author of Being Digital.