Squirrel Inc. : บริษัท กระรอกน้อย จำกัด

How leaders can use stories to handle organizational change and unleash creativity
A funny, satirical scamper through organizational life in the midst of changing times, master storyteller Steve Denning relates the tale of Squirrel Inc., a company struggling to change their business from providers of nut-burying solutions to providers of nut-storage solutions. Denning introduces a cast of furry characters who together learn the fine art of storytelling in their quest to overcome obstacles, generate enthusiasm and teamwork, share important knowledge and ultimately lead their company into a new era of success and significance. The lesson that emerges is that the ability to tell the right story at the right time can determine the success or failure of any major change effort. Denning shows how stories can transmit powerful lessons and lead organizations through difficult times. In each chapter, Denning's squirrels address a different leadership challenge—how to survive change, how to quell the rumor mill, how to create buy-in, etc.—and then learn how to craft and deliver the appropriate story to meet that challenge.

Squirrel Inc. is written for leaders and others interested in storytelling as a tool for organizational change or enhancing their personal lives.

Steve Denning (Washington, D.C.) is a private consultant specializing in know-

ledge management and organizational storytelling. His clients include GE, IBM, Shell, McDonald's, and the U.S. Army, among others. He is the author of the acclaimed book, The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations.