THE DRAGONFLY EFFECT: QUICK, EFFECTIVE, AND POWERFUL WAYS TO USE SOCIAL MEDIA TO DRIVE SOCIAL CHANGE

Key Features CONFIRMED: FOREWORD BY CHIP HEATH, author of Made to Stick and AFTERWORD BY DAN ARIELY, author of Predictably Irrational. Endorsements: A wide range of eminent practitioners and scholar willing to and/or have already offered quotes about the book and will promote the book on their websites and blogs Speaking: Stanford GSB routinely sends Aaker to give talks to alumni, executive education programs, and corporate sponsors. In a typical year, Aaker gives 10-15 talks/year at venues such as Google, Intel, Time Warner, Adobe, Cisco, and Sun - and has worked with consumer organizations such as P&G, Disney, Michelin, General Motors, PEOPLE, and Levi's; nonprofit organizations including Hope Lab, Volunteer Match, YMCA, the Democratic National Conference for Service (keynote for 3,000+) and the Young Presidents Organization; and the Re-Imagining Service Taskforce, comprised of members of the White House Department of Social Innovation and Service, for-profits, non-profits and NGOs. Mediagenic Star at Stanford: The media outreach offices at both the GSB and Stanford University will promote The Dragonfly Effect. (Note: Similar Stanford superstar author/professors include Chip Heath & Robert Sutton-both of whom are fans of Aaker's.) Jennifer is known as a media-friendly professor, and has a close cooperative relationship with the Communication Office, who turn to her whenever they have journalists looking for an expert. Media: Jennifer is contacted routinely by both science and business journalists from major newspapers and magazines, including Nighttimes, Washington Post, Fortune, Wall Street Journal, LA Times) Social Media, Online Communities and Branding: On TheDragonflyEffect.com, the authors plan plan to house open-sourced frameworks, starting with the Dragonfly Framework: http://www.helpsameer.org/strategy/. Experts at Mozilla will help to build out the open-sourced platform. Regular blogs will be posted on the website, inviting comment and content. Authors