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Antonio Muniz is an influential figure in the fields of innovation and digital transformation. His work emphasizes the importance of applying various concepts, frameworks, and tools to enhance innovation within organizations. Through his writings, he explores how businesses can leverage digital technologies to drive change and create value for their customers. He has contributed significantly to the understanding of how IT Service Management (ITSM) can evolve to deliver greater benefits to clients, positioning technology as a critical enabler of business strategy.