Baruch Fischhoff

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Baruch Fischhoff is a prominent figure in the field of decision science, particularly known for his research on risk communication and decision-making processes. He has made significant contributions to understanding how people perceive risks and make choices in uncertain situations. His work emphasizes the importance of mental models in effectively communicating risks, which has implications for public health, safety, and policy-making. Fischhoff's insights have influenced how information is conveyed to the public, especially in contexts where decision-making plays a crucial role in health outcomes and safety.