James Clifford

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James Clifford is a prominent figure in the fields of anthropology and cultural studies. His work has significantly influenced the way ethnography is perceived and practiced today. He is best known for his contributions to the understanding of the narrative and representational aspects of ethnographic writing. In his seminal book, "Writing Culture: The Poetics and Politics of Ethnography," Clifford challenges traditional notions of objectivity in ethnographic research, arguing for a more reflexive approach that acknowledges the role of the researcher in the construction of cultural knowledge.