Jochen Wirtz

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Jochen Wirtz is a prominent figure in the field of services marketing and management. He is best known for his influential work in developing strategies that enhance customer experiences and service delivery. With a strong academic background, Wirtz has authored and co-authored several key texts that focus on the intersection of people, technology, and strategy in service industries. His insights help organizations better position their services in competitive markets, making him a sought-after expert in the field.