Jochen Wirtz의 책들 - BookPine

Agentic Artificial Intelligence: Harnessing AI Agents to Reinvent Business, Work and Life

Agentic Artificial Intelligence: Harnessing AI Agents to Reinvent Business, Work and Life

Pascal Bornet

Transformative Leadership: Empower, Innovate, and Inspire

Transformative Leadership: Empower, Innovate, and Inspire

Tsun-Yan Hsieh

Intelligent Automation: Welcome To The World Of Hyperautomation: Learn How To Harness Artificial Intelligence To Boost Business & Make Our World More Human

Intelligent Automation: Welcome To The World Of Hyperautomation: Learn How To Harness Artificial Intelligence To Boost Business & Make Our World More Human

Pascal Bornet

INTELLIGENT AUTOMATION: Learn how to harness Artificial Intelligence to boost business & make our world more human

INTELLIGENT AUTOMATION: Learn how to harness Artificial Intelligence to boost business & make our world more human

Pascal Bornet

Positioning Services in Competitive Markets

Positioning Services in Competitive Markets

Jochen Wirtz

Services Marketing: People, Technology, Strategy

Services Marketing: People, Technology, Strategy

Jochen Wirtz

Essentials of Services Marketing

Essentials of Services Marketing

Jochen Wirtz

Flying High in a Competitive Industry: Cost-Effective Service Excellence at Singapore Airlines

Flying High in a Competitive Industry: Cost-Effective Service Excellence at Singapore Airlines

Loizos Heracleous

Pemasaran Jasa: Manusia, Teknologi, Strategi - Perspektif Indonesia Jilid 1

Pemasaran Jasa: Manusia, Teknologi, Strategi - Perspektif Indonesia Jilid 1

Christopher Lovelock

Services Marketing: Global Edition [Paperback] [Dec 13, 2011] Christopher Lovelock . Jochen Wirtz

Services Marketing: Global Edition [Paperback] [Dec 13, 2011] Christopher Lovelock . Jochen Wirtz

Christopher Lovelock

Services Marketing: An Asia Pacific Perspective

Services Marketing: An Asia Pacific Perspective

Christopher Lovelock

Flying High in a Competitive Industry: Secrets of the World's Leading Airline

Flying High in a Competitive Industry: Secrets of the World's Leading Airline

Loizos Heracleous

MARKETING DES SERVICES 6E ED.

MARKETING DES SERVICES 6E ED.

Christopher Lovelock

Marketing Channels: WITH " Services Marketing " AND " Internet Marketing, Strategy, Implementation and Practice AND " Principles of Direct and Database Marketing "

Marketing Channels: WITH " Services Marketing " AND " Internet Marketing, Strategy, Implementation and Practice AND " Principles of Direct and Database Marketing "

Anne Coughlan

Services Marketing in Asia - A Case Book

Services Marketing in Asia - A Case Book

Jochen Wirtz

Services Marketing in Asia: Managing People, Technology and Strategy

Services Marketing in Asia: Managing People, Technology and Strategy

Christopher Lovelock

7 faces of Singaporeans: Their values, aspirations, and lifestyles

7 faces of Singaporeans: Their values, aspirations, and lifestyles

Ah Keng Kau

Services Marketing by Christopher H. Lovelock

Services Marketing by Christopher H. Lovelock

Jochen Wirtz