Michael R. Solomon

저자에 대하여

Michael R. Solomon is a prominent figure in the field of marketing, known for his contributions to understanding consumer behavior and the dynamics of marketing strategies. He has authored several influential textbooks that are widely used in academic settings, including the well-regarded "Marketing: Real People, Real Choices." His work emphasizes the importance of real-world applications and the psychological aspects of consumer decision-making, making complex concepts accessible to students and professionals alike.