Norman M. Bradburn

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Norman M. Bradburn is a prominent American psychologist known for his extensive work in survey methodology and the psychology of well-being. He has made significant contributions to the understanding of how questions are structured in surveys, which has greatly influenced fields such as market research and social science. His books, including "Asking Questions: The Definitive Guide to Questionnaire Design," have become essential resources for researchers and practitioners aiming to design effective questionnaires that yield reliable data.