Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications

Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications

작성자 Marianna Sigala , Roya Rahimi , Mike Thelwall
아직 평점이 없습니다
Science & Technology Business & Economics Travel
형식 킨들
페이지 335
언어 영어
출판됨 Jan 1, 2019
출판사 Springer
1st ed. 2019
ISBN-10 9811363390
ISBN-13 9789811363399
읽고 싶어요

이 책 평가하기

도서 일지 내보내기

설명

The combined expertise of Martin Meschede and Laurence N. Warr unfolds a comprehensive exploration of how big data is transforming the sectors of tourism, travel, and hospitality. Through a synthesis of multidisciplinary research and real-world applications, the authors highlight innovative managerial approaches that are reshaping industry practices.

Readers are invited to dive into the practical implications of big data, with insights into how data analytics can enhance customer experiences and improve operational efficiency. The book delves into various techniques that travel and hospitality managers can adopt to leverage data, ensuring that they remain competitive in an ever-evolving landscape.

With case studies and evidence from various stakeholders, this work serves as a valuable resource for professionals seeking to understand the synergy between technology and tourism. It not only outlines the challenges posed by data deluge but also offers strategies for harnessing it effectively for sustainable growth and innovation.

리뷰

아직 리뷰가 없습니다

이 책에 대한 첫 리뷰를 작성하고 생각을 공유하세요

첫 리뷰 추가

독서 기록

독서 기록을 찾을 수 없습니다

여기에서 로그를 보려면 독서 진행 상황 추적을 시작하세요

첫 번째 독서 기록 추가

노트

노트를 찾을 수 없습니다

여기에서 보려면 노트를 추가하세요

첫 번째 노트 추가

거래 로그

거래 로그를 찾을 수 없습니다

여기에서 로그를 보려면 책 거래 추적을 시작하세요

첫 번째 거래 기록 추가

비슷한 책들