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In this insightful guide, Jack M. Keen navigates the complexities of technology investments, providing readers with a clear roadmap to achieve profitable returns. Delving into the intricate relationship between business and technology, Keen emphasizes strategic planning and effective implementation to maximize ROI.
Through a blend of practical advice and real-world examples, he illustrates how organizations can align their tech initiatives with business goals. This second edition offers updated insights, making it a valuable resource for business leaders and decision-makers looking to leverage technology for growth and efficiency in a rapidly changing environment.
Through a blend of practical advice and real-world examples, he illustrates how organizations can align their tech initiatives with business goals. This second edition offers updated insights, making it a valuable resource for business leaders and decision-makers looking to leverage technology for growth and efficiency in a rapidly changing environment.
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Wiley