책 세부 정보
형식
페이퍼백
페이지
384
언어
영어
출판됨
Aug 3, 2001
출판사
Alpha Books
판
First Edition
ISBN-10
0028642104
ISBN-13
9780028642109
설명
In a world driven by the hustle of advertising and consumerism, the guide offers an approachable path through the complexities of direct marketing. With Robert W. Bly as the seasoned navigator, readers are equipped to understand the fundamentals of this dynamic field and the various strategies that can yield remarkable results.
Offering insightful tips and practical advice, this resource delves into everything from crafting compelling copy to selecting the right audience. It breaks down sophisticated concepts into digestible nuggets, making it accessible for both novices eager to learn and seasoned marketers looking to refine their skills. Bly's expertise in the realm of direct marketing shines through as he shares anecdotes and real-world examples that illustrate the principles at play.
Readers will find themselves engaged with the informative yet casual tone that encourages exploration and experimentation in the marketing landscape. Whether launched into a new venture or seeking ways to improve ongoing campaigns, this guide serves as a vital tool for achieving marketing success.
Offering insightful tips and practical advice, this resource delves into everything from crafting compelling copy to selecting the right audience. It breaks down sophisticated concepts into digestible nuggets, making it accessible for both novices eager to learn and seasoned marketers looking to refine their skills. Bly's expertise in the realm of direct marketing shines through as he shares anecdotes and real-world examples that illustrate the principles at play.
Readers will find themselves engaged with the informative yet casual tone that encourages exploration and experimentation in the marketing landscape. Whether launched into a new venture or seeking ways to improve ongoing campaigns, this guide serves as a vital tool for achieving marketing success.