책 세부 정보
형식
페이퍼백
언어
영어
출판됨
Aug 25, 2015
출판사
Communication Books
ISBN-13
9791130440309
설명
In "Consumer Insights," Moon Young Sook delves into the intricate world of understanding consumer behavior. With a unique perspective, the author explores the layers of meaning behind purchasing decisions, offering readers a profound understanding of what drives consumer choices.
Through a mix of research, real-world examples, and theoretical frameworks, the book cultivates an awareness of the unseen influences that shape market trends. Sook's insightful analysis serves as a guide for marketers, businesses, and anyone interested in gaining a deeper appreciation of consumer psychology and its implications in today's fast-paced market environment.
Through a mix of research, real-world examples, and theoretical frameworks, the book cultivates an awareness of the unseen influences that shape market trends. Sook's insightful analysis serves as a guide for marketers, businesses, and anyone interested in gaining a deeper appreciation of consumer psychology and its implications in today's fast-paced market environment.