CRM intelligente

In an increasingly digital world, the value of understanding customer relationships has never been more critical. Dinesh G. Harkut and Vaishnavi D. Harkut delve into the complexities of Customer Relationship Management, emphasizing how customers are the most treasured assets of any business. They explore the transformative power of technology in enhancing customer engagement and building loyalty. As the internet reshapes traditional business models, the authors provide insights on leveraging data and analytics to better understand customer needs and preferences.

The narrative offers a comprehensive guide on developing strategies that prioritize customer satisfaction and retention. Drawing on real-world examples, the book illustrates the practical applications of CRM tools and methodologies that can help businesses thrive in a competitive landscape. Engaging and accessible, it equips readers with the knowledge to harness innovative approaches, ensuring they remain connected with their clientele in a rapidly evolving market.