Entrepreneurship: A Very Short Introduction

This concise guide invites readers into the dynamic world of entrepreneurship, shedding light on the essential principles that underpin starting and running a business. It captures the essence of what it means to be an entrepreneur, exploring the mindset, skills, and innovative spirit required to navigate the complexities of the modern market.

Through accessible language and engaging examples, the authors delve into various aspects of entrepreneurship, from identifying opportunities and funding ventures to the critical elements of growth and sustainability. They emphasize the significance of creativity and adaptability in today’s fast-paced economy.

Wright and Westhead also discuss the broader implications of entrepreneurship on society and the economy, highlighting how entrepreneurial endeavors contribute to job creation and innovation. This compact introduction serves as a foundational resource for anyone interested in understanding the vital role of entrepreneurship in shaping the world around us.