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Jan 1, 2011
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BOOK REPORT
Getting Real is the business, design, programming, and marketing philosophies of 37signals — a developer of web-based software used by over 1 million people and businesses in 70 countries.
WHY IS THE BOOK RELEVANT?
37signals used the unconventional Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no funding, no debt, and only 7 people.
WHAT'S IN IT FOR ME?
Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value, fresh perspectives, and inspiration in this practical book. At under 200 pages it's quick reading too. Makes a great airplane book.
WHO IS 37SIGNALS?
We’re a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary. Our products do less than the competition — intentionally. We’ve been in business since 1999 and love what we do.
Getting Real is the business, design, programming, and marketing philosophies of 37signals — a developer of web-based software used by over 1 million people and businesses in 70 countries.
WHY IS THE BOOK RELEVANT?
37signals used the unconventional Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no funding, no debt, and only 7 people.
WHAT'S IN IT FOR ME?
Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value, fresh perspectives, and inspiration in this practical book. At under 200 pages it's quick reading too. Makes a great airplane book.
WHO IS 37SIGNALS?
We’re a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary. Our products do less than the competition — intentionally. We’ve been in business since 1999 and love what we do.
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