책 세부 정보
형식
하드커버
페이지
304
언어
영어
출판됨
Jan 30, 2020
출판사
Wiley
ISBN-10
0471292834
ISBN-13
9780471292838
설명
Christopher Barker delves into the multifaceted world of global advertising, exploring the intricate dynamics that shape marketing strategies across diverse cultures. His comprehensive examination reveals how advertising not only reflects societal values but also influences consumer behavior worldwide.
Through carefully curated case studies, Barker highlights successful campaigns and the lessons they impart about navigating cultural nuances. The book invites readers to consider the ethics of advertising in a globalized context and the responsibilities companies bear towards their audiences.
Ultimately, the author provides valuable insights into the future of advertising in an increasingly interconnected world, encouraging marketers to think critically about their role in shaping perceptions and trends across borders.
Through carefully curated case studies, Barker highlights successful campaigns and the lessons they impart about navigating cultural nuances. The book invites readers to consider the ethics of advertising in a globalized context and the responsibilities companies bear towards their audiences.
Ultimately, the author provides valuable insights into the future of advertising in an increasingly interconnected world, encouraging marketers to think critically about their role in shaping perceptions and trends across borders.