책 세부 정보
형식
페이퍼백
페이지
840
언어
영어
출판됨
Jan 1, 2019
출판사
Pearson-Prentice Hall
판
12
ISBN-10
1292282452
ISBN-13
9781292282459
설명
In the twelfth edition of Exploring Strategy, Gerry Johnson provides an updated and comprehensive look into the ever-evolving landscape of strategic management. Drawing from a wealth of experience and insightful research, Johnson examines how organizations can navigate the complexities of modern business environments. This edition includes fresh examples and case studies that reflect current trends and challenges faced by companies globally.
The text encourages readers to critically engage with strategic theories and frameworks, enhancing their understanding through practical applications. Johnson balances rigorous academic insights with real-world relevance, making the content accessible to both students and practitioners. By focusing on the interconnections between theory and practice, he fosters a deeper appreciation for the strategic decision-making process.
As organizations increasingly operate within dynamic contexts, Johnson’s exploration offers valuable tools and perspectives, positioning readers to effectively strategize and implement successful initiatives in their respective fields. The twelfth edition stands out as a vital resource for those seeking to grasp the intricacies of strategy in an ever-changing world.
The text encourages readers to critically engage with strategic theories and frameworks, enhancing their understanding through practical applications. Johnson balances rigorous academic insights with real-world relevance, making the content accessible to both students and practitioners. By focusing on the interconnections between theory and practice, he fosters a deeper appreciation for the strategic decision-making process.
As organizations increasingly operate within dynamic contexts, Johnson’s exploration offers valuable tools and perspectives, positioning readers to effectively strategize and implement successful initiatives in their respective fields. The twelfth edition stands out as a vital resource for those seeking to grasp the intricacies of strategy in an ever-changing world.