L'impatto di Covid-19 sull'industria della vendita al dettaglio di pesce in India: Uno studio comparativo con particolare riferimento ai distretti di Madurai e Dindigul del Tamilnadu

In this detailed examination, the authors delve into the significant repercussions that the Covid-19 pandemic has had on the retail fish industry in India. They focus particularly on the districts of Madurai and Dindigul in Tamil Nadu, providing a thorough comparative analysis of the various challenges and adaptations faced by retailers in these regions.

Throughout the study, Anbugeetha D., Vincent A., and Sangeetha S. highlight how traditional supply chains were disrupted, leading to both economic turmoil and a shake-up in consumer behavior. The narrative unfolds the shifting paradigms as retailers navigated through lockdowns, altered consumer demands, and the urgent need for innovation in their sales strategies.

The authors draw on rich data and real-world interviews, presenting insights that reflect the resilience and adaptability of retailers. They underscore the importance of timely delivery of services, emphasizing how crucial this factor is to the overall success of retail in uncertain times.

Completing the analysis, the book offers recommendations for stakeholders in the industry, proposing strategies to mitigate future crises and enhance sustainability in the sector. Through this comprehensive study, readers gain valuable insights into the intersection of crisis management and retail, providing a clear picture of an industry in transition.