No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness

"When it comes to exercise, most of us have gotten the message but still lack the motivation. That's why we need this remarkable book." --Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us

Do you secretly hate exercising? Struggle to stick with a program? Millions of people try and fail to stay fit. But what if "exercising" is the real problem, not you?

No Sweat translates years of research on exercise and motivation into a simple four-point program that will empower you to break the cycle of exercise failure once and for all. You'll discover why you should forget about willpower and stop gritting your teeth through workouts you hate. Instead, you'll become motivated from the inside out and start to crave physical activity. You'll be hooked!

Practical, proven, and loaded with inspiring stories, No Sweat makes getting fit easier--and more fun--than you ever imagined. Get ready to embrace an active lifestyle that you'll love.