책 세부 정보
형식
하드커버
페이지
288
언어
영어
출판됨
Jan 30, 2024
출판사
Kogan Page
판
1
ISBN-10
1398613584
ISBN-13
9781398613584
설명
In a rapidly changing corporate landscape, the importance of innovation and adaptability cannot be overstated. This handbook serves as an essential resource for organizations seeking to harness the power of corporate venturing for sustainable growth. The authors, a team of esteemed professors and industry experts, bring their extensive experience to the table, offering practical strategies aimed at creating real value through innovation.
Through a structured approach, the handbook guides readers step-by-step through the venturing process, starting from the initial ideation phase to the eventual implementation of new business models. Each chapter is rich in insights, combining theoretical knowledge with actionable advice that can be implemented in any corporate setting. The importance of collaboration, agility, and a growth mindset is emphasized throughout, ensuring that readers understand the dynamic nature of today's business environment.
The book also provides real-world examples and case studies, illustrating how successful companies have leveraged corporate venturing to drive innovation. These narratives not only encourage inspiration but also serve as practical examples that readers can draw upon as they navigate their own corporate venturing journeys.
Whether one is a seasoned executive, an entrepreneur, or a corporate strategist, this comprehensive guide equips individuals with the tools they need to foster a culture of innovation within their organizations. It is a vital addition to the libraries of business leaders aiming to thrive in an increasingly competitive market.
Through a structured approach, the handbook guides readers step-by-step through the venturing process, starting from the initial ideation phase to the eventual implementation of new business models. Each chapter is rich in insights, combining theoretical knowledge with actionable advice that can be implemented in any corporate setting. The importance of collaboration, agility, and a growth mindset is emphasized throughout, ensuring that readers understand the dynamic nature of today's business environment.
The book also provides real-world examples and case studies, illustrating how successful companies have leveraged corporate venturing to drive innovation. These narratives not only encourage inspiration but also serve as practical examples that readers can draw upon as they navigate their own corporate venturing journeys.
Whether one is a seasoned executive, an entrepreneur, or a corporate strategist, this comprehensive guide equips individuals with the tools they need to foster a culture of innovation within their organizations. It is a vital addition to the libraries of business leaders aiming to thrive in an increasingly competitive market.